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Avoid These Facebook Advertising Mistakes That Can Ruin Your Online Business Most people are told to do marketing on Facebook, but not everyone understands the best way to accomplish this objective. Before wasting time on making the kinds of mistakes that cost big money, it pays to review the proper course of action. Advertising on FB doesn’t need to cost too much. When you have the campaign in ideal shape, it’s cost-effective and delivers a positive ROI.

Not Warming up Pixels

If you take time to read Facebook’s guide for advertising, they reveal the fundamental nature of warming up pixels. No matter which conversion objective you pick, their system works best with a large number of pixel pulls. They recommend no less than 1,000 pixels in the past 30 days per goal. Most people who try FB Ads will miss this critical point, which will result in less than optimal results.

Choosing the Wrong Audience

Advertising never works when you target the wrong people. FB makes it very easy to set up ads, but that doesn’t mean that your audience selections are good. The only way to ever find out for sure is by paying for a campaign and testing results. One thing you must understand; poorly targeted audiences convert poorly, if at all. That means any campaign you run with a lousy selection process will fail.

The best way to pick an audience to advertise to is by choosing the demographics of your best customers. If you’re starting, this is more challenging. You can’t just upload a customer list and build a lookalike audience. However, targeting the right people is the only way to get conversions, so you have to define your ideal customer as accurately as possible. This is true for e commerce web shops and network marketing opportunities alike. The same principles apply, no matter which vertical.

Not Making the Ad Compelling

There are many moving parts in a successful campaign. Even if you choose the perfect audience, they still won’t click on the ad unless you make it engaging. Understand that above all else; Facebook remains a social network where people hang out to keep up with friends and family. They are usually in the mood for entertainment and are not necessarily purchasing on the first visit.

Most successful ads on social networks are high-quality video presentations that show product demonstration. If your product has a particular visual appeal, it will do well with this form of advertisement. The main thing to keep in mind is that people are easily distracted, but it takes a bit of effort to hold their concentration. If you give them a chance to avoid your ad, they will do happily. Instead, make a compelling piece that pulls them in and gives them info about your offer.

Forget About Engagement at Your Risk

Social networks place a high emphasis on engagement. To them, it’s a critical metric that means users enjoy content and that they’re also having a great time on-site. If they don’t, they’ll begin to fall off in significant numbers. That keeps the team at FB up at nights, so they want their users to hang around. Bad ads with no engagement bring no joy to anyone, so the company charges higher rates when less participation is prevalent.

That means you need to keep your posts (even if they’re ads) lovable. If they don’t generate comments and likes, you pay more.

You Don’t Run Enough Tests

Testing ads is a fact of life for marketers. You can never just set and forget one ad and hope it rounds up all your customers. You’ll need to tweak always, especially as your target market begins to see the advertisements more than once. It’s perfect practice to run multiple tests versus control. There’s no other way to determine effectiveness. Facebook allows for small, limited run campaigns. Use this affordable option to try getting results before ramping up.

Always monitor your campaigns. There’s no reason to look away. Follow the stats and make decisions based on what’s happening in real-time. You can never let off and assume your campaign will continue to achieve objectives. FB ads tend to top over at some point when the frequency gets too high. Track the display frequency at all times to make changes when it skyrockets.

You Haven’t Learned Enough

Becoming a successful digital marketing expert is not easy. Whether you’re running an affiliate business or e-commerce, you need to get details right before you strike gold. That’s why it’s a smart idea to take online courses to help fill in the gaps in your knowledge. Many different digital marketing training programs can teach you the essentials to succeed through ads.

There’s no shame in having to learn more. There are no professions left where professionals can ignore training. You will fall behind desperately without education. Even taking an essential internet marketing course can help someone who’s making ad campaigns. It’s crucial to understand how to structure your offer and how to handle branding.

You Didn’t Pick the Right Ad Types

FB has a lot of ad types and marketing objectives to choose from, which can overwhelm new users. Most people will pick the one that sounds best to them, but they all work in conjunction with each other. For example, if you have no traffic to your website, you may want to start with a website click campaign. That makes sense because when they land on your website, they’ll fire pixels so that the company will have more information about their engagement. It’s a good idea to drive at least 1,000 people to the landing page to give FB enough data to make calculations.

After that, you’ll want to craft ads for each objective on your site. If you have a shopping cart and you want people to check out, that will become a goal. Do so for all important events and add event tracking to your site. The event tracking gives the social networking giant complete site information. They know the precise moves people make on your pages. This situation helps when you change your goals to conversions.

The whole point of the conversion objective is that FB will send more visitors who are just like buyers. They try and match the same criteria, meaning the ads should be more efficient. Ultimately, when you find the buyer’s list, you can more easily increase profitability.